Content Strategy at Work: Real-world Stories to Strengthen by Margot Bloomstein

By Margot Bloomstein

Content is king… and the hot kingmaker… and your message must align together with your version and metrics and different mumbo jumbo, correct? even if you’re slogging via concept or buzzwords, there’s no denying content material technique is coming of age. yet what’s in it for you? And if you’re now not a content material strategist, why when you care?

Because no matter if content material procedure isn’t your activity, content’s most likely your problem—and most likely greater than you think that. You or your corporation has a message you need to bring, correct? you could carry that message via numerous channels and content material varieties, from Tweets to testimonials and picture galleries galore, and your viewers has simply as some ways of attractive with it. such a lot of methods, quite a bit content material… so where’s the matter? that's the challenge. and you may degree it in time, creativity, cash, misplaced chance, and the sobs you listen both from artistic administrators, undertaking managers, and website positioning experts.

The resolution is content material technique, and this publication bargains real-world examples and ways you could undertake, regardless of your function at the crew. positioned content material technique to be just right for you by means of collecting this ebook into your little arms and gobbling up never-before visible case reports from groups at Johns Hopkins drugs, MINI, Icebreaker, and extra. content material method at paintings is a booklet for designers, info architects, copywriters, venture managers, and someone who works with visible or verbal content material. It discusses how one can speak and forge a plan that might assist you, your organization, or your purchaser get that message throughout and foster greater person stories.

  • Presents a content material process framework and how you can enforce in either in-house advertising departments and consultancies
  • Includes case reviews, interviews, and classes discovered from retail, clothing, community tv, business-to-business, car, non-profit, and better ed brands
  • Details useful revenues options to promote content material approach and use content material procedure techniques to promote different providers and bigger projects

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